The demanding optimism that is promoted daily through online platforms, from coaching apps, IG accounts, YouTube tutorials, WikiHows and memes, that we should be always happy and choose always to think positive, could backfire. Paradoxically, the positivity campaign in these terms sets people up for greater levels of unhappiness. The social messaging that our wellness is totally and unconditionally in our control simply by thinking positive, can often lead to people who are suffering to feel that they are somehow to blame for their condition, because they were not being positive enough.
Spyros Aggelopoulos has been incorporating urban legends and the Greek folklore in most of his works. Here, the artist sets up a performative talk to address the issue of toxic positivity through social media in the form of an online guru. Switching roles in front of the camera, he resembles the urban heroes in his body of research staged inside the digital realm.